SICHN: Search In CHiNa, SiChuan,…

Search In CHiNa : Search is also one of the most popular Internet service in China and it should be an important part of your digital strategy in China. As Google is not a big player in Chinese search engine market but Baidu with about 70% market share, followed by Qihoo 360 and Sogou/Soso league.


SEOs know it well that their target audience and customers are on search engines, but we need to make sure what search engines we are talking about when it comes to Chinese search engine optimization. Here are the top Chinese search engines you should know before starting to do Chinese SEO for your site.

China recently relaxed its regulations on allowing foreign companies to operate e-commerce businesses within the country. Columnist Chris Liversidge provides some advice and insights for businesses thinking of expanding into this new market.

Google is by far the best at searching and has some good operators such as “OR” to build powerful search expressions. But it’s blocked in China.
Duckduckgo is the best for privacy since it does not track users at all. But it’s blocked in China.
Bing and Yahoo are not blocked in China but are quite mediocre at search in comparison to Google. They track users and their search expressions are less powerful.
Baidu seems to be pretty good actually, but has almost no support for English so is really only a good option if you know Chinese pretty well.

Sichuan (Chinese: 四川; pinyin: About this sound Sìchuān, formerly Szechwan or Szechuan) is a province in southwest China. The capital is Chengdu, a key economic centre of Western China.
The name of the province is an abbreviation of Sì Chuānlù (四川路), or “Four circuits of rivers”, which is itself abbreviated from Chuānxiá Sìlù (川峡四路), or “Four circuits of rivers and gorges”, named after the division of the existing circuit into four during the Northern Song dynasty.

SICHN also means 是(Si)中国(China):